This video is painful to watch!

Here’s the story: A source (founder) starts a company with a beautifully simple vision: “send one engaging email to users each day.” It’s a roaring success and they sell the company for $125M. The new owners start sending eight emails per day and then chasing each new money making online marketing fad.

The company drifts from its vision and eventually the new owner shuts down the company. The Source says ‘The new owners didn’t realise they were buying a brand.’

Watch the video and notice how the passion was drained out of the initiative by chasing the money, not the vision.